Wayfinding is a popular buzz term often used to talk about signage, but wayfinding is more than just signage. Wayfinding is the art of using landmarks, signage, pathways, and environmental cues to help first-time visitors navigate and experience a site without confusion. These cues should be well planned, seamlessly connected and aesthetically pleasing so visitors have a positive first impression highlighted by a sense of security, comfort and well-being. Signs are usually th

First, it is important to determine what is meant by wayfinding. Depending on whom you ask, the definition usually focuses on signs. However, a sign is only a device to facilitate navigation, a tool for communicating information. So, a more accurate definition of wayfinding is the process of cognitive mapping, a sense of spatial orientation used to find our way from place to place, and the ability to remember and recall that information when the journey is repeated. The comp