PORTFOLIO

Comprehensive Interior and Exterior Wayfinding Program

 The Reading Hospital and Medical Center (TRHMC)

 Reading, PA

 Over 1.5 Million Square Feet 

The Reading Hospital had served the West Reading community for more than 100 years and planned an extensive renovation that would relocate the main entrance of the facility. The iconic clock tower, that had become emblematic of the health system, would now become a secondary entrance, as modernization, increased service lines, and improved patient and vehicular circulation reorganized the campus and increased the foot print of the contiguous facility.

 

We provided a comprehensive interior and exterior wayfinding program, implemented in a series of phases during the course of our engagement. The successful outcome resulted a publicity campaign that notified patients of circulation changes, and new, more visible exterior sign program that emphasized the circulation changes, and a number of enhancements to the sign system that included;  campus maps and identification panels that cue vehicular traffic approaching the new main entrance.

 

The sign system was designed to be expandable, accommodating plan for future expansion of the campus.

Main Entrance
Main Entrance
6th Avenue Entrance
6th Avenue Entrance
6th Avenue Entrance
6th Avenue Entrance
Emergency Entrance
Emergency Entrance
Free Standing Sign Detail
Free Standing Sign Detail
Emergency Entrance
Emergency Entrance
Emergency Entrance Detail
Emergency Entrance Detail
5th Avenue Garage
5th Avenue Garage
10 5th Ave Garage Entrance
10 5th Ave Garage Entrance
Cancer Center Entrance
Cancer Center Entrance
6th Avenue Garage Trailblazer
6th Avenue Garage Trailblazer
7th Avenue Garage Entrance
7th Avenue Garage Entrance
Vehicular Directional
Vehicular Directional
Vehicular Directional
Vehicular Directional
Vehicular Directional
Vehicular Directional
6th Avenue Lobby Entrance
6th Avenue Lobby Entrance
D Lobby Entrance
D Lobby Entrance
M Building Entrance
M Building Entrance